We’re proud to present our new treat: TURKEY MINI DELIGHTS. The fourth member of the MINI DELIGHTS range.
There are great benefits to varying the meals which you serve your dog, keeping its taste buds stimulated while broadening the range of nutrients it receives.
We proudly present to you our newest treat, ESSENTIAL the LYNX, a tribute to cats (which dogs happen to absolutely love too)!
A new chapter in the story of the world’s most delicious treats begins now, as we proudly present the FINEST family’s luxurious, new member: BEEF & HERB SQUARES.
As deceptions go, the idea that there is no significant difference in the quality of the different dog foods on the market is one of the biggest. It’s a tiresome discussion that we’ve opted out of. That’s why we never consider ourselves to be in the business of producing dog food.
We prepare and cook our meals with pride. Meals that we know absolutely make a difference to the 250,000 customers, we so proudly serve on a daily
basis. If you ask us, being born grain-free, BOF-approved and containing only carefully selected high-end ingredients, while never, ever compromising on our quality for the sake of making a penny more in profit, is what constitutes true luxury. Being able to commit to never selling out.
Now that you’ve had a little taster of our values, it’s our great pleasure to introduce you to our ESSENTIAL meals.
Our British heritage rests on our pledge to continue using a selection of the finest British ingredients and our dedication to increasing the quality of life and longevity of those we exclusively serve: Dogs & Cats. We’re proud that all ESSENTIALS’ meals are prepared using ingredients of English, Scottish or Welsh provenance. This is a standard we’ll continue to cherish and protect.
ESSENTIALS is created with the vision of bringing you the good life of the British Countryside in an instant. Anywhere, anytime. That’s what we do. We take you to this magical place. For those of you who share our love of the countryside, we have a range
of tributes on our shelves, with ESTATE LIVING and HIGHLAND LIVING as perhaps the beacons leading the way with an elegant list of ingredients including grass-reared British lamb, Scottish Angus and free-range venison.
There’s no place like your long-time neighbourhood, where you and the whole family can roam freely and experience the joy of unplanned encounters with someone you know. There’s nothing quite like a spark of everyday kindness.
For you suburbanites living the good life, we have carefully formulated our LIVING range for
uncomplicated switches between recipes, allowing you to enjoy the benefits of varying the servings.
And for those neighbourhood walks, we have our luxurious FINEST range of treats, handmade and air-dried in Yorkshire, in the North of England.
Home is where the heart is, always.
Our meals and assortment aside, this is our greatest pride and joy. We wholeheartedly believe it is our purpose in life – our raison d’être.
Based on the grand vision of our founder, Christian Degner-Elsner, we have, over the past decade, built a programme empowering people and organisations to change, improve and protect dogs & cats, our nature and wildlife.
As you can perhaps sense, we take great pride in managing a well-run company.
This is the foundation on which we make decisions exclusively rooted in our mission to improve and prolong the lives of dogs. Choosing ESSENTIALS is also choosing to believe that a company can exist to seek a positive change in the world. We seek this change through our foods and through our donations to our CHARITY programme. Always looking to expand our impact, we match 1% of our global sales with donations.
In ESSENTIALS you will find a company with a soul and a mission that extends beyond profit.