Superior Living

2.5kg · 10kg

ESSENTIAL SUPERIOR LIVING is our legendary grain-free complete meal, cooked with heaps of freshly prepared chicken and duck. Suited for adult dogs of all breeds and formulated to support normal activity levels. Our ingredients are of the highest quality; a quality you’ll learn to expect from ESSENTIALS. The meal follows our BOF principle.

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Our handpicked ingredients


All of our duck is responsibly sourced, and all ducks are free-run. Duck meat is a rich source of vitamins and minerals, along with healthy essential fats, like omega-3 and omega-6 fatty acids.



Five Freedoms Chicken. Farm reared responsibly in the UK. All chickens are cage-free (free-run). Chicken is a lean protein source rich in essential amino acids. It is also a good source of vitamins & minerals, including B vitamins and iron.



Responsibly Scottish Atlantic farmed salmon. A unique source of Omega-3 (DHA & EPA). Naturally rich in omega 3 essential fatty acids which have anti-inflammatory properties. All three sources of Omega-3 are included in ESSENTIALS: ALA, DHA & EPA.



Primarily sourced from witin in the UK, trout is natural source of omega 3 essential fatty acids.


Freshly Prepared Eggs

An important source of protein, essential amino acids and the nutrients, lutein and choline (B-vitamin). Freshly prepared eggs from cage free chickens.



Prebiotics are compounds in food that induce the growth or activity of beneficial microorganisms such as bacteria and fungi. The most common example is in the gastrointestinal tract, where prebiotics can alter the composition of organisms in the gut microbiome. In ESSENTIALS we include Mannan-oligosaccharides (MOS), Fructooligosaccharides (FOS) & alfalfa.



The ingredients at a glance: 80% duck, chicken, salmon, trout and egg.


Perfect for all adult dogs, when you want all the enthusiasm but at a slightly lower price, without having to compromise.


We love the meal ourselves because it was an instant classic that has been one of our most popular meals right from the start.


The croquette in the 10kg bag is for dogs that weigh 10+ kg. If you need a smaller croquette, simply choose the 2.5kg bag.


BOF: Yes! SUPERIOR LIVING is grain-free and naturally keeps your dog’s blood sugar stable.


Choose it because it’s the original ESSENTIALS meal, which has been a worldwide hit for many years.

Made with fresh and dried chicken, duck, salmon, trout, egg 80.0% + Of which is fresh 45.0% + Crude protein 31.0% + Fat 16.0% + - Of which Omega3 1.6% + - Of which Omega6 2.8% + Minerals/crude ash 8.5% + Fiber 3.5% + Water 8.5% + Calcium 1.6% + Phosphorus 1.3% + Glucosamine 0.09% + Chondroitin 0.07% + Kcal/Kg 3700
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Our recipe

Freshly Prepared Chicken and Duck, Dried Chicken and Duck, Sweet Potato, Peas, Freshly Prepared Salmon and Trout, Linseed, Freshly Prepared Whole Egg, Chicken Fat, Potato, Liver Stock, Alfalfa, Vitamins, Minerals, Mannan oligosaccarides, Fructooligosaccharides, Glucosamine, Chondroitin, Cranberry, Acai, Blueberry, Mulberry, Apple, Tomato, Orange, Pear, Carrot, Spinach, Cauliflower, Seaweed, Marigold, Ginseng, Green Tea, Ginger.

Feeding guide
Superior Living