The Beginning

2.5kg · 10kg

ESSENTIAL THE BEGINNING is specifically formulated for puppies and juniors with an expected ADULT weight below 15kg. Our ingredients are of the highest quality; a quality you’ll learn to expect from ESSENTIALS. The meal follows our BOF principle and is even grain-free. TIP: We recommend serving THE BEGINNING up to the age of 10-12 months and you should then switch to one of our adult meals from our range.

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Our handpicked ingredients


All of our duck is responsibly sourced, and all ducks are free-run. Duck meat is a rich source of vitamins and minerals, along with healthy essential fats, like omega-3 and omega-6 fatty acids.



Five Freedoms Chicken. Farm reared responsibly in the UK. All chickens are cage-free (free-run). Chicken is a lean protein source rich in essential amino acids. It is also a good source of vitamins & minerals, including B vitamins and iron.



Responsibly Scottish Atlantic farmed salmon. A unique source of Omega-3 (DHA & EPA). Naturally rich in omega 3 essential fatty acids which have anti-inflammatory properties. All three sources of Omega-3 are included in ESSENTIALS: ALA, DHA & EPA.



Primarily sourced from witin in the UK, trout is natural source of omega 3 essential fatty acids.


Freshly Prepared Eggs

An important source of protein, essential amino acids and the nutrients, lutein and choline (B-vitamin). Freshly prepared eggs from cage free chickens.



Prebiotics are compounds in food that induce the growth or activity of beneficial microorganisms such as bacteria and fungi. The most common example is in the gastrointestinal tract, where prebiotics can alter the composition of organisms in the gut microbiome. In ESSENTIALS we include Mannan-oligosaccharides (MOS), Fructooligosaccharides (FOS) & alfalfa.



The ingredients at a glance: 85% chicken, duck, salmon, trout and egg.


Perfect for puppies and juniors that will weigh up to 15 kg as adult dogs.


We love the meal ourselves because it’s a firm favourite among breeders, and their enthusiasm for it says it all!


The BEGINNING croquette is the same size whether you choose a 2.5kg bag or a 10kg bag.


BOF: Of course! The BEGINNING keeps your dog’s blood sugar stable. This is particularly beneficial during the vital learning period.


Choose it because it’s an exceptional meal that truly makes a difference to your puppy’s growth.

Made with fresh and dried chicken, duck, salmon, trout, egg 85.0% + Of which is fresh 42.0% + Crude protein 35.0% + Fat 21.0% + - Of which Omega3 1.7% + - Of which Omega6 3.6% + Minerals/crude ash 8.0% + Fiber 3.5% + Water 8.5% + Calcium 1.6% + Phosphorus 1.3% + Glucosamine 0.09% + Chondroitin 0.07% + Kcal/Kg 3920
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Our recipe

Freshly prepared chicken and duck, dried chicken and duck, sweet potato, chicken fat, peas, freshly prepared salmon and trout, freshly prepared whole egg, linseed, potato, liver stock, lucerne sprout, vitamins, minerals, MOS (mannanoligosaccarides), FOS (fructooligosaccharides), glucosamine, chondroitin, cranberry, acai, blueberry, mulberry, apple, tomato, orange, pear, carrot, spinach, cauliflower, seaweed, marigold, ginseng, green tea, ginger.

Feeding guide
The Beginning